Case studies

Two ways to see WhiteLobby in action. The audits show what a brand's real exposure looks like across search and AI. The engagements show what changes once we go to work on it. Every number is from a real, anonymized iGaming brand.

Audits

What a brand's real exposure looks like across search and AI, before any work starts.

Brand SERP Audit · Sample

A casino brand looked healthy in search. One audit found four problems.

136 branded queries audited in Italy. Zero brand presence in the trust cluster, over 300 monthly searches landing on an error page, third-party clones posing as the official casino, and abandoned domains still trading on the name.

0 brand-owned results in the trust clusterRead the audit →

Engagements

What changes once we go to work on the brand's results.

Brand SERP control · Founding-team engagement

A crypto casino owned 2 results on its brand search. Six weeks later, 5 of the top 8.

Brand-controlled results on the core brand query grew from 2 to 5 of the top 8 in one European market, in about six weeks. The fastest new asset climbed from position 29 to 3, and the two positions the brand already held never slipped.

2 → 5 brand-controlled results in the top 8Read the engagement →

See what players find when they search your brand.

Start with a Brand SERP Audit of your casino or sportsbook in your primary market. We show you exactly where you are losing players, and what to fix first.

Book a discovery call or email hello@whitelobby.com

WhiteLobby provides iGaming brand protection across search and AI. We establish, grow, and protect how your brand appears everywhere players look.