Research
How brands appear across search and AI, measured brand by brand.
We checked 697 regulated and 5,916 offshore casino brands against Google’s Knowledge Graph API and Google Trends. Candidate entity matches turned up for 390 and 2,041 brands. Of the 38 regulated company descriptions Google displayed, 37 cited Wikipedia.
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81 controlled runs in New Jersey, Great Britain and Australia, scored against our own snapshots of official gambling registers. In Britain it quoted license account numbers exactly, and in Australia it named zero casinos and cited the statute.
Read the study →WhiteLobby checked 93 payment brands across Google, ChatGPT, Gemini and Perplexity in 47 markets. The AI layer can get a brand’s facts wrong, resurface old trouble, and point customers to rivals.
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