Research

Research

How brands appear across search and AI, measured brand by brand.

• Updated 17 August 2026

  ChatGPT casino license checks, measured across three markets

  81 controlled runs in New Jersey, Great Britain and Australia, scored against our own snapshots of official gambling registers. In Britain it quoted license account numbers exactly, and in Australia it named zero casinos and cited the statute.

• Updated 12 July 2026

  Payment brand visibility in Google and AI: a 93-brand deep dive

  WhiteLobby checked 93 payment brands across Google, ChatGPT, Gemini and Perplexity in 47 markets. The AI layer can get a brand’s facts wrong, resurface old trouble, and point customers to rivals.