About

About WhiteLobby

WhiteLobby establishes, grows, and protects how iGaming brands appear across search and AI.

What we do

We work on one thing: how your brand shows up when a player searches for it on Google or Bing, and when they ask an AI assistant about it. We establish the official pages and profiles that should rank, grow them so they crowd out affiliates and clones, and protect the brand against the clones, mirrors, phishing pages, and impersonators using your name.

Built for iGaming

WhiteLobby is the only one doing all three — establish, grow, and protect — built for iGaming. SEO and satellite shops grow but do not protect. Enforcement tools protect but do not build. Enterprise generalists are not iGaming-native. We are.

How we work

Operator-grade work with evidence that holds up: screenshots, full redirect chains, timestamps, and locale. We alert you, then we do the work. You start with a short discovery call, get an audit with a 90-day plan, and climb from monitoring to hands-on resolution as you need it.

Who is behind WhiteLobby

WhiteLobby was founded by Olesia Korobka, an SEO entrepreneur who brings a security mindset to brand visibility. Engagements are delivered by a team that works hands-on with each brand.

In the news

WhiteLobby Finds Confirmed Google Company Entities for 55 of 697 iGaming Brands, EIN Presswire, 8 October 2026.