Case study

How site structure grew AffCatalog's organic traffic x4

Published 1 October 2026 · Site structure · Directory

AffCatalog is a B2B directory for affiliate marketing and iGaming. In one year its organic traffic grew more than x4, from about 14,000 to about 65,000 visits a month. The reason is structure.

AffCatalog organic traffic growth in Ahrefs — Organic traffic, impressions and keyword positions for affcatalog.com. Ahrefs estimates.

One site, thirty kinds of things

A directory covers many topics at once. AffCatalog lists affiliate programs, networks, brands, people, events, payment providers and more. Thirty entity types, about 25,000 pages, four languages.

Each type is searched for differently. So each type has its own section, its own sitemap and its own page template.

Pages built around what people ask

Take a payment system page. The title is the brand. Each heading is the brand plus one thing people check: GEOs, deposit fee, withdrawal fee, currencies, methods.

On the CashToCode page that reads: CashToCode GEOs, CashToCode Deposit Fee, CashToCode Withdrawal Fee, CashToCode Accepted currency.

CashToCode payment system page on AffCatalog with one heading per attribute — The CashToCode page on AffCatalog. Headings outlined in red: one heading per attribute people check.

One question, one heading. Google and AI assistants find the answer without guessing.

The markup says what the page is about: a financial service, its company, its reviews. A person page is marked as a person. Different things, different markup.

Categories that match how people filter

Categories follow the market. iGaming programs, betting programs. Payment providers are grouped by GEO, settlement period, fiat or crypto.

Each category is a clean page that can rank on its own. The Payment Service Providers category has its own title, its own intro and filters by industry, GEO, processing type, settlement period and currency.

Payment Service Providers category page on AffCatalog with its own title and filters — The Payment Service Providers category on AffCatalog: its own title, intro and filters.

The result

Organic traffic: about 14,000 to about 65,000 visits a month.
Keywords in Google's top 3: about 500 to about 1,200.
Entity queries: the Alikassa page is in the top 5 for "Alikassa payment provider review". The Capitalist page is in the top 6 for "Capitalist payment system review fees".

Why this matters for payment brands

People compare payment providers by fees, GEOs, settlement and methods. If these facts sit clearly on your own pages, Google and AI quote you. If not, they quote a directory like AffCatalog.

Want the same results for your brand?

Tell us about your site and your market. We will show you where structure holds your brand back.

More WhiteLobby case studies on brand search and AI visibility.