Case study
How BookYourData got its knowledge panel
Published 2 October 2026 · B2B data · Knowledge Graph
BookYourData sells verified B2B contact data and competes with much bigger sales-intelligence brands. Its CEO set one goal: a knowledge panel for the brand. The obstacle was not content or links. Google saw the company under four different names and was not sure they were one company.
The goal, in the client's words
"My #1 requirement is brand entity to get KP for brand search." The company already had reviews on every major platform, a year of content about its market, videos and mentions. None of it was adding up to one recognised company.
Four names for one company
The brand appeared as Bookyourdata, BookYourData, Book Your Data and bookyourdata.com. On its own pages, on business directories, on review sites and on its social profiles. To a person these are obviously the same company. To Google they are four candidates.
In August 2025 Google gave BookYourData a company knowledge panel. But under the name it had seen most often, "Bookyourdata.com", and with a very low confidence score. The cost showed up in November 2025. Searches about its competitors returned lists of companies in the space, and BookYourData was not in any of them. Google was sure about the big competitors and unsure about this one.
What changed
A new site went live in February 2024, with its 477 money pages moved and each type of page described for what it is. From November 2025 the name was made the same everywhere: more than 200 money pages, more than 50 articles, the review sites, the business directories, the company profiles. The brand's Facebook handle was recovered with its trademark.
The founder got a personal website that confirms the company, and the company site confirms him back.
The result
Once the name was the same across the web, the company's Knowledge Graph confidence score, tracked daily, went from 1 to 24 in July 2026 and held there.
A search for the brand today returns its own site first, with six sitelinks, and "Who is the CEO of Bookyourdata?" among the questions people ask. The knowledge panel now shows BookYourData next to the companies it competes with, the company list it was missing from in November 2025.
One thing is still open. The panel shows the name as "Bookyourdata.com", the version Google saw most often for years. The claim for the panel is in progress, and the name gets fixed from the inside once it is granted.
What the client says
"Turn the messy, fragmented world of online presence into a coherent, powerful digital narrative."
Baris Zeren, CEO, BookYourData, in his LinkedIn recommendation
Why this matters for payment brands
Payment companies change names, merge, rebrand and run several domains. Each version ends up on a regulator page, a directory, a review site and a partner's list. If Google sees four names, it does not count them as one company, and the company is left out of the lists where merchants compare providers. More in our payment brand protection service.
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