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iGaming brand protection across search and AI

Clones prefer the dark. We turn the lights on.

When players search your brand or ask an AI about it, they walk into your lobby. WhiteLobby establishes, grows, and protects how iGaming brands and payment brands show up across search and AI. We build your presence, then defend it from the clones, mirrors, and impersonators targeting your name.

Book a call How lit is your brand?

A 15 to 30 minute call to see if we are a fit. See how it works

The table is dark. Pull the lamp cord to see who is really in your lobby.

google · yourbrand casino
  • bestcasino-reviews.comTop 10 Casinos: YourBrand Review & BonusAffiliate
  • casino-complaints.netYourBrand Casino: Scam or Legit? Player ComplaintsComplaints
  • yourbrand-casino.netYourBrand Casino Official, Log In and ClaimClone
  • affiliate-bonus.ioYourBrand Bonus Code, Get 200% TodayAffiliate
  • apk-download.coDownload YourBrand App, Unofficial APKFake app
  • yourbrand.comYourBrand, Official SiteYours
  • apps.apple.comYourBrand Casino App on the App StoreControlled
  • instagram.com/yourbrandYourBrand (@yourbrand), Official InstagramControlled
  • yourbrand-review.comYourBrand Review: Licence, Payouts, SupportControlled
  • igamingbusiness.comYourBrand Expands With New Market LaunchNews
Your one owned page, all but invisible beneath affiliates, clones, and complaints.WhiteLobby fills the top with pages you control, and pushes the rest down. Green is yours. Violet is a clone.
81controlled ChatGPT runs in our license study
3markets: New Jersey, Great Britain, Australia
14official regulator registers we snapshot
42British register facts checked, no errors found
WhiteLobby research, August 2026Read the ChatGPT license study →
When a player searches your brand

What do they actually find?

  • AffiliateAffiliate reviews ranking above your own site.
  • CloneA clone site harvesting your players' logins.
  • Reputation"Scam" and "complaints" pages on page one.
  • ImpersonationA fake app using your logo.

Each one costs you trust, traffic, and revenue. WhiteLobby puts it right.

iGaming brand protection →

Brand SERP check, sample report
2/10
YourBrand owns 2 of 10 results. #3 is a clone taking logins. Google, English, as a player sees it
1 · Top 10 Casinos: YourBrand Reviewbestcasino-reviews.comAffiliate 2 · YourBrand, Official Siteyourbrand.comOfficial 3 · YourBrand Casino Official, Log Inyourbrand-casino.netClone 4 · YourBrand: Scam or Legit?casino-complaints.netComplaints 5 · Download YourBrand App, APKapk-download.coFake app
Establish · Grow · Protect

Three lights. One team holding them.

One partner, full lifecycle. Most vendors do one. SEO shops build. Enforcement tools defend. WhiteLobby does all three, built for iGaming, across search and AI.

01 · Establish · the spotlight

Establish. Be described correctly.

Set up your brand so Google, Bing, ChatGPT, and the other places that matter describe you correctly from day one.

LicenceRegulator, licence no.Source Official siteyourbrand.comSource OperatorYourBrand LtdSource Supporthelp.yourbrand.comSource
GoogleBingChatGPTWikidataApp stores
02 · Grow · the floodlight

Grow. Be the first thing players see.

Brand SEO, brand presence built across numerous assets, and AI answer optimization. We take over more of your branded results across search and AI.

Before
After
Pages you controlAffiliates, clones, complaintsNews and neutral
03 · Protect · the searchlight

Protect. Switch the clones off.

Take action against the clones, mirrors, phishing pages, and impersonators using your brand, with evidence that holds up with registrars, hosts, and app stores. Removed where possible.

yourbrand-casino.netClone, login form, screenshots and redirect chain savedReported to host YourBrand APK downloadFake app, logo copied, publisher unverifiedStore review @yourbrand_supportImpersonating profile, direct messages to playersPlatform report yourbrand-bonus.sitePhishing page, timestamps and locale capturedRemoved
Search and AI

The AI is the new concierge. Does it vouch for you?

We work the blue links and the AI answers. Players ask ChatGPT, Gemini and Perplexity whether a casino is safe. Each engine trusts different sources. We map what each one cites and fix it at the source. We test this and publish what we find.

Classic search

Your branded results on Google and Bing: owned pages, profiles, and the satellite reach that crowds out affiliates and clones.

Google brand SERPBingKnowledge signals

AI answers

How AI engines describe and cite you. GEO shapes ChatGPT, Gemini, and Perplexity. AEO shapes AI Overviews, AI Mode, and Copilot.

ChatGPTPerplexityGeminiAI OverviewsCopilot
See our approach iGaming AI visibility →

Pull the lamp cord at the top to see the answers after our work.These are the answers after our work.

Is YourBrand casino legit and safe to play?
ChatGPTDoubtsVouches

"I can't confirm YourBrand holds a licence for your country from the sources I could verify."

"Yes. YourBrand is licensed and listed on the regulator's public register. The official site is yourbrand.com."

Sources: 2 affiliates, 1 complaints site. None from YourBrand. Sources: yourbrand.com, the regulator's register.
PerplexityMixedVouches

"YourBrand appears to be a real operator, but reviews raise withdrawal concerns."

"YourBrand is a licensed operator. Payout times and support hours are published on its official site."

Sources: mostly review sites. Sources: yourbrand.com, the regulator's register.
GeminiPositive

"YourBrand is a licensed casino and sportsbook. Players can sign up on the official site."

Sources: yourbrand.com, the regulator's register.
Illustrative answers. Our licence study ran 81 controlled ChatGPT runs across 3 markets.
Free brand check · the light meter

How lit is your brand?

See how much of the lobby is yours. Page one, the AI answers and the lookalikes. Leave your brand and your contacts, and we send you the results within 24 hours.

a lit chip is a result you own a lookalike

Example. A brand that owns 2 of 10 results on page one, with a lookalike at 3.

Request received Thank you. The lights are coming on.

We check page one, the AI answers and the lookalikes for , and send the results to within 24 hours.

Want to talk sooner? Book a 15 to 30 minute call →
What we cover

Six areas we cover for your brand

Your brand in search & AI

We make sure your own pages, not affiliates or clones, own your brand name on Google, Bing, and AI answers like ChatGPT.

Clones & mirror sites

We find typosquats, clone casinos, and mirror sites using your brand, and get them removed where possible.

Affiliate & ad misuse

We spot affiliates and ads misusing your brand name, with evidence you can hand to your affiliate team.

Fake apps & profiles

We catch fake apps and impersonating social profiles using your name, and flag them with the evidence you need to report them.

Reviews & reputation

We track what review sites and complaint pages say about you, and help you respond.

Trademark & domains

We watch for trademark abuse and help you secure the domains around your brand.

Every area comes with evidence you can act on: screenshots, links, and timestamps.

How it works

The path out, step by step.

Start with a discovery call. Climb as you need.

STEP 0

Discovery call

A 15 to 30 minute call to understand your brand and see if there is a fit.

STEP 1

Audit

A full manual assessment across the modules, with a 90-day plan.

STEP 2

Monitor

Continuous monitoring, a refreshed brand picture, and alerts on new threats.

STEP 3

Resolve

We do the remediation work for you, hands-on. Reported with full evidence and removed where possible.

STEP 4

Enterprise

Multi-brand, multi-market groups, with a dedicated analyst.

2→5brand-owned results in the top 8 for a crypto casino, in about six weeksRead the brand SERP control case study →
29→3the fastest new brand asset, by position, in the same project
6,613casino brands checked in the Google Knowledge Graph. Only 29 of 697 regulated brands get an official panel.Read the Knowledge Graph study →
Why us

The only one doing all three, built for iGaming.

WhiteLobby SEO & satellite shops Enforcement tools Enterprise generalists
Establish✓partial––
Grow✓✓––
Protect✓–✓✓
AI answers✓–––
iGaming-native✓✓partial–

Operator-grade work with evidence that holds up: screenshots, full redirect chains, timestamps, and locale. We alert you, then we do the work.

Portrait of James Dooley, entrepreneur and SEO investor, recommending WhiteLobby
"When a brand needs to be represented correctly across Google and AI, this is the team I point people to."
James Dooley , Entrepreneur & SEO investor

"This is not just 'doing SEO'. It redefines how personal and brand entities are perceived across search engines and AI, turning complex systems into real growth levers."

CEO, B2B data platform

"A meticulous approach and thorough attention to detail helped us a lot with a smooth transition of our website to another domain and CMS. A strong focus on long term results rather than short term. Strongly recommend!"

Manager, business consulting

"Firmly recommended if you struggle with SEO-related concerns or decisions. It helps you see things much more clearly."

CEO, email infrastructure SaaS
Book a call

The lights are on. Come in.

See if WhiteLobby is a fit for your brand. Book a short discovery call, or send us your questions by email. Tell us the brand and the market. In a 15 to 30 minute call you get an honest read on the risks and the opportunities, with no obligation. We will tell you straight whether we can help.

Or email hello@whitelobby.com
PICK A TIME · SHOWN IN YOUR TIME ZONEA TABLE IS WAITING FOR YOU
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